How to do a Signing: The Checklist
Welcome back to the blog. This week, I’d like to reach out to follow authors working to put their books out into the world. As I’m currently preparing for my first major convention appearance, I thought about all the preparations that go into getting ready for any kind of appearance for an author. So today, I’d like to present a check-list for any author making their first major appearance, from a local signing to a full con appearance.
- Books- let’s start with the most obvious part of a con- the actual product. You need to make sure you’ve got a good amount of books. The worst feeling of an appearance is to run short early and miss potential opportunity. However, you also don’t want to over-order, and be left with a huge number of books. The best thing to do is to plan for your appearance and decide how much to bring based on just where you’re going and how many people will likely be there.
- Money-Box- besides books, the most important thing you need at an appearance is money. You need to have loose cash to give change to people that pay in cash. You may also want to invest in a credit card reader, which are often small enough to work with a smart phone and will make it easier for people to pay. Regardless, you must always have a cash-box, a small, lockable container that holds your change and your profit. This is one of the two most important things to bring to any appearance.
- Props- another important part of any event. You always want to appear professional and to attract attention. Some simple props can easily accomplish this; a poster of your book or even of yourself can help steer people in your direction and get the first initial interest. As with the book number, this should be adjusted for your appearance. You don’t want to overcrowd a library or undersell a crowded convention.
- The Right Attitude- no one wants to go to a signing for a grumpy author. Be prepared for the event you’re going to- if it requires you to speak, be polite, informative, and most of all, approachable about your work and as a person. If you’re going to be in a group, be inviting, but without seeming like a carnival pitchman for your book. Above all, be prepared to be in one location for a long time, friendly to the people that approach, and above all, grateful for people that purchase your book.
- Preparations- this seems obvious, but it’s worth mentioning. Whatever event you are going to, know the details. Know when you need to get there, make sure your give yourself time to set up, know the setup, and make sure all your materials are ready.
- Help- something many authors don’t think of. Appearances are built around the author, but they can require more then one person. Don’t be unafraid to ask for help in setting up appearances, especially at cons. The larger the event, the more pressure is on to get customers, so don’t be afraid to have someone else there to help you out.
- Research- we end with the most important step of appearances, finding one. While your publisher may aid you in finding events, you will likely need to do some work on your own. Some events are easier to schedule- local signings, events at libraries, are usually happy to host you. Events like cons however, will take more work and require your efforts to find them. So get on your computer and find them, it’s the only way to be able to get your book out there.
Hopefully, this checklist will make it easier for new authors to navigate the difficult waters of their first major event. And don’t forget about my appearance at the Big Apple Con in a few weeks, on Mar. 7th, at NYC’s Penn Pavilion from 10-6 pm.